SXSW Behind the Scenes: Gospel Brunch Shoot at Stubb’s

Our round table: Adweek event correspondent, Danielle Marshall, spoke  with Sarah Reinertsen, Always Tri, , President of Critical Mass, Chris Gokiert, Collegehumor.com’s Michael Schuabach, Bob Mohler, SVP, Digital Media, Telepictures Productions Warner Bros Television Group/Telepictures and Hiram Norman, VP, Digital Media, Warner Bros Worldwide Television Mktg & GM, CWTV.com, Warner Bros Worldwide Television Marketing/CWTV.com, prior to their robing up.

Check out adweek.com, for quotes from the shoot! 

Photographer, Alfred Maskeroni, directing the shot 

The day of the shoot, The King’s of Harmony, from San Antonio, TX, lent their vocals and stood in as our gospel band, for true authenticity. 

Stubb’s Bar-B-Q is an Austin staple where people come to satisfy their cravings for the legendary Bar-B-Q and listen to some of the best musical acts perform. They are the originators of the Sunday Gospel Brunch and continue to be the heartbeat of an explosive music scene that started in the 1970’s, when musicians like Joe Ely, Stevie Ray Vaughn, Willie Nelson and Johnny Cash had to “play for their supper.”

801 Red River St, Austin, Texas (512) 480-8341 stubbsaustin.com

Interactive Out Takes from this Week’s SXSW Cover Shoot with the Vyclone Guys

Our cover shoot with Vyclone’s co-founders and CEO David King Lassman (l.) Joe Sumner, took place at the Cathedral of Junk, in Austin. 

“They look like delinquent Brits.” -Amaryllis Fox, CEO, Mulu.me

Design Director, Carol Wells and Photo Assistant Deleigh Hermes, assist Photographer, Alfred Maskeroni 

“One has to see Vyclone in action to fully appreciate it. As Lassman demonstrates, the app “knows” when others close by are recording the same event, indicating that the user is one of two—or 200—people recording video. Once everyone has captured their images, they can piece together all the clips to create the finished product (or let the app do it for them), then share it with the world.” For more on Vyclone and it’s creators, check out the full story on adweek.com.

All hail the Junk King, Vince Hanneman

At one point in the 1990s, Vince Hanneman was in charge of the city’s recycling program. And it worked out really well, because he could bring home more old bikes, TVs and appliances to add to the tiers of trash spiraling upward in his backyard. Not an untidy pile, but an architectural oddity he called his cathedral, a place where he could have coffee overlooking the yard in the morning, or parties at night, with its various rooms lit with Christmas lights. Tens of thousands have visited, some have even held weddings here.

Vince was, at the time, renting the property, which makes his achievement all the more notable. The sculpture did appear briefly in a “Spy Kids” movie, and in recent years Vince has begun selling a series of smaller works made from found objects too.

Just last year the Cathedral was in danger of demolition. Issues with the easement, troubles finding a structural engineer to validate it’s safety…and it got down to the wire. Luckily, Vince found the engineer, the lawyers, and architect and an army of volunteers moved 40 tons of junk out of the easement and he got his permit. (source: http://www.detourart.com/the-junk-king-vince-hannemann/)

4422 Lareina Drive
Austin, TX
(512) 299-7413
By appointment only

Behind the scene footage by Danielle Marshall

Marie Claire Presented SXSW’s Most Stylish Session

During SXSW Interactive, anyone infected with Fashion 2.0, ensured to quarantine themselves to Long Center’s Dell Hall, for Marie Claire’s “Style Goes Viral: The Future of Fashion,” panel.

From the left: Lea Goldman, Randi Zuckerberg, Anne Fulenwider and Nina Garcia

Editor-in-Chief of Marie Claire, Anne Fulenwider, introduced panelists Creative Director of Marie Claire and Project Runway judge, Nina Garcia and Randi Zuckerberg, founder and CEO of Zuckerberg Media, as well as Lea Goldman, Features Director at Marie Claire, who moderated session.

“Take out your phone, Instagram a selfie and hashtag it #viralstyle,” instructed Fulenwider, when she took the stage, in front of South By’s most style conscious crowd. She went on to explain that the picture would be judged by Garcia and Zuckerberg with a prize going to the best shot—an appropriate way to start off a panel about the integration of fashion in tech, which Garcia acknowledged as “fashion’s next big thing.”

The panel discussed the biggest tech collaboration, between Google and Topshop, that came out of this past fashion week. What made this fashion show unique was the integration of the live-stream and the ability to show everyone’s point of views, which in return provided incredible branding opportunities and data for brands and buyers about what shoppers respond to.

The panel’s consensus regarding Google Glass, was that it could look more stylish. Garcia even suggested recruiting Tom Ford, to design the wearables.

Additional takeaways from Garcia, Zuckerburg and Goldman included:

“I think we’re living in very exciting times when it’s all about the new and the change.” -Nina Garcia, regarding fashion.

“The difference between a blogger and an editor is that a blogger has a very personal view” -Nina Garcia

“To me Pinterest is like crack cocaine to an addict” -Nina Garcia

Zuckerburg, suggested fashion brands take a page from Apple’s branding tactics, using faster turnaround for attainability.

“It’s one thing to send a model down a runway with a QR code vs truly integrating social into a brand’s DNA.” -Randi Zuckerburg

“There is a broader trend of individuality and uniqueness going on now. Everyone wants a personal style.” -Randi Zuckerburg

Zuckerburg, poses with Viral Style attendee, wearing a handmade floral hair accessory.

SXSW Coverage and photos by Danielle Marshall

Photos courtesy of Amanda Rae Stephens and Haley Schultheis

#TheNextBigThing is Happening Now at SXSW

SXSW Interactive may be over, but the Samsung Galaxy’s Austin invasion, is still underway.   

Throughout the conference, Samsung has been showcasing the best of its Galaxy line of products, inviting SXSW attendees to enjoy the Samsung Galaxy Experience

Some of the fun and interactive experiences have included:

TecTile Walls –Galaxy owners are able to tap a TecTile for free offers from local businesses, an exclusive mobile.

For Galaxy owners running low on power, they can simply tweet #PowerOn to @SamsungMobileUS for delivery of a brand new fully charged battery via a bike messenger. (Talk or Tweet about customer service!)

Yesterday alone, 372 batteries were swapped out, bringing the total to 1,630 dead batteries exchanged for fresh charged ones, over the course of seven days (March 8-14)!

Music Hub Station – Guests are able to try out Music Hub and listen to tracks of various artists featured at the festival. They can also S Beam songs to their own device as a special take away.

Galaxy Demos – Brand ambassadors have been showing guests how to get the most from their Galaxy devices and how to get free stuff from Austin’s finest businesses. 

Custom T-Shirts & Buttons – Using S Note, guests can design custom t-shirt and buttons that are printed on-site, at the The Samsung Galaxy Experience, HQ @ Coppertank, 504 Trinity Street, Austin, TX

During the Interactive portion, Samsung and Uber partnered to giveaway free pedicab rides to Galaxy owners. Galaxy owners were able to request an Uber pedicab via the new Uber 2.0 on Android and tap the in-pedicab TecTile to receive their discount. In addition, Samsung gave away thousands of free Uber rides at the Samsung Galaxy Experience throughout Interactive.

In addition to guests interacting with the Galaxy line of products, exclusive events have included a media Q&A with Mitch Hurwitz, creator of Arrested Development, joined by Will Arnett and Jeffrey Tambor, followed by TecTile bingo.

Samsung’s Super Bowl spot star, Paul Rudd, his co-stars Emile Hirsche and David Gordon Green, were seen at the Prince Avalanche dinner.

On the music front, acts such as Band of Horses, The Roots and Brooklyn MC Talib Kweli, have entertained fans on the Samsung Galaxy Sound Stage.  

Samsung had surprised fans, by releasing the tickets to last weekend’s Band of Horses and The Roots show, via their Facebook page.

Fans were lined up around the block of the Samsung Galaxy Experience at 7:00 a.m. yesterday morning (3/14) to be the first to redeem the ultimate Samsung TecTile reward – tickets to Saturday’s Prince and A Tribe Called Quest concert (3/16). 

Galaxy owners, who participated in Samsung’s TecTile program and unlocked all 11 rewards, lined up five hours early in order to redeem their exclusive reward – free tickets for Saturday’s exciting performance!

To keep up with Samsung’s invasion at SXSW, follow @SamsungMobileUS and use hashtag #TheNextBigThing. 

SXSW coverage by Danielle Marshall. Images from Danielle Marshall and Getty Images