This year’s Governors Ball was happening rain or shine. The three-day festival included music, food and art installations, but after Friday’s downpour, it started to look more like a Tough Mudder event.
See what activities a few of the festival partners had set up for attendees to check out in between listening to their favorite bands.
In addition to being the official spirit of the festival, which featured such music luminaries as Kanye West, Guns N’ Roses, Of Monsters and Men, Kendrick Lamar and the Kings of Leon, SKYY Vodka presented its own stage showcasing top talent in progressive and electronic dance music, as well as a private SKYY Vodka VIP lounge.
In honor of the partnership, SKYY created the SKYY Vodka Sound cocktail, inspired by the festival.
Returning for a second year, Honda came revved to impress auto enthusiasts and music fanatics, alike. Attendees got the opportunity to participate in several fan experiences, courtesy of Honda, such as an opportunity to win a 2013 Civic Sedan and VIP festival passes. The Honda Photobooth was also back by popular demand.
Honda aimed to engage Gov Ball attendees through social media, too! Music fans were encouraged to connect with one another with the #HondaStage hashtag through Honda-branded Facebook and Twitter pages. Music lovers were even invited to upload personal photos from the event, including fashion snapshots, performance set lists, random musings and more from their festival experience.
There were 8 water refill stations, free for festival-goers, provided by Camelbak. Unlike other water delivery systems that just dispense municipal water, these water refill stations were fitted with state of the art filtration systems (including ultraviolet sterilization) bringing premium, refreshing and great tasting drinking water free of charge. In addition, these water stations reduced the amount of plastic bottles used at the event.
Sweet Leaf® Tea, a brand known for its authentic, organic teas and beverages, recently launched their Be Sweet Out There™campaign promoting random acts of sweetness nationwide. The brand’s Sweet Tea’m, were on site, to promote the campaign, spreading everyday acts of kindness through in-person sweet act demonstrations and virtually through a microsite where do-gooders could share and send sweet acts via social media channels like Twitter and Instagram, using hashtag #sweetacts. Festival-goers hung out at the “Sweet Spot” in red rocking chairs, while they recharged their mobile devices and got hooked up with swag like headphones chap stick and hand sanitizer.
L-R: Ashley Montgomery, Meghan Conboy (Marketing Manager of the Sweet Leaf Tea brand) and Michaela Giovannoli.
blu eCigs’ unique activation space, coined The Vapor Lounge, featured surprise guest appearances from a few of the festival’s well-known performers in the hip-hop, rock, and indie genres – getting close up and personal with fans.
Festival-goers were invited to stop by the air-conditioned blu eCigs Vapor Lounge that featured device charging stations to stay connected throughout the music festival, an animated social media photo booth, and surprise guest appearances by some of this festival’s top performers. Adult smokers also had an opportunity to sample a blu eCigs® disposable electronic cigarette in their choice of Classic Tobacco or Magnificent Menthol flavors.
For those 21+ Miller Lite hosted the “Miller Time Lounge” where fans could chill out in a lounge area and recharge their phones.
Everyone’s fair trade favorite, Ben & Jerry’s, served up free scoops of their Greek FroYo.
Kangol headwear’s double-decker bus was one of the best places to catch a show during the festival. It also doubled as a their mobile store. For those who made a purchase, they could then choose to have it customized by one of the Kangol street artists on site.
For more information on Governors Ball, or any of the festival partners, check out: http://governorsballmusicfestival.com/partners/.
Event coverage and photos by Danielle Marshall