Gov Ball Festival Partners Don’t Get Stuck in the Mud

This year’s Governors Ball was happening rain or shine. The three-day festival included music, food and art installations, but after Friday’s downpour, it started to look more like a Tough Mudder event.

See what activities a few of the festival partners had set up for attendees to check out in between listening to their favorite bands.

In addition to being the official spirit of the festival, which featured such music luminaries as Kanye West, Guns N’ Roses, Of Monsters and Men, Kendrick Lamar and the Kings of Leon, SKYY Vodka presented its own stage showcasing top talent in progressive and electronic dance music, as well as a private SKYY Vodka VIP lounge.

In honor of the partnership, SKYY created the SKYY Vodka Sound cocktail, inspired by the festival.

Returning for a second year, Honda came revved to impress auto enthusiasts and music fanatics, alike. Attendees got the opportunity to participate in several fan experiences, courtesy of Honda, such as an opportunity to win a 2013 Civic Sedan and VIP festival passes. The Honda Photobooth was also back by popular demand.

Honda aimed to engage Gov Ball attendees through social media, too! Music fans were encouraged to connect with one another with the #HondaStage hashtag through Honda-branded Facebook and Twitter pages. Music lovers were even invited to upload personal photos from the event, including fashion snapshots, performance set lists, random musings and more from their festival experience.

There were 8 water refill stations, free for festival-goers, provided by Camelbak. Unlike other water delivery systems that just dispense municipal water, these water refill stations were fitted with state of the art filtration systems (including ultraviolet sterilization) bringing premium, refreshing and great tasting drinking water free of charge. In addition, these water stations reduced the amount of plastic bottles used at the event.

Sweet Leaf® Tea, a brand known for its authentic, organic teas and beverages, recently launched their Be Sweet Out There™campaign promoting random acts of sweetness nationwide. The brand’s Sweet Tea’m, were on site, to promote the campaign, spreading everyday acts of kindness through in-person sweet act demonstrations and virtually through a microsite where do-gooders could share and send sweet acts via social media channels like Twitter and Instagram, using hashtag #sweetacts. Festival-goers hung out at the “Sweet Spot” in red rocking chairs, while they recharged their mobile devices and got hooked up with swag like headphones chap stick and hand sanitizer.

L-R: Ashley Montgomery, Meghan Conboy (Marketing Manager of the Sweet Leaf Tea brand) and Michaela Giovannoli.

blu eCigs’ unique activation space, coined The Vapor Lounge, featured surprise guest appearances from a few of the festival’s well-known performers in the hip-hop, rock, and indie genres – getting close up and personal with fans.

Festival-goers were invited to stop by the air-conditioned blu eCigs Vapor Lounge that featured device charging stations to stay connected throughout the music festival, an animated social media photo booth, and surprise guest appearances by some of this festival’s top performers. Adult smokers also had an opportunity to sample a blu eCigs^® disposable electronic cigarette in their choice of Classic Tobacco or Magnificent Menthol flavors.

For those 21+ Miller Lite hosted the “Miller Time Lounge” where fans could chill out in a lounge area and recharge their phones.

Everyone’s fair trade favorite, Ben & Jerry’s, served up free scoops of their Greek FroYo.

Kangol headwear’s double-decker bus was one of the best places to catch a show during the festival. It also doubled as a their mobile store. For those who made a purchase, they could then choose to have it customized by one of the Kangol street artists on site.

For more information on Governors Ball, or any of the festival partners, check out: http://governorsballmusicfestival.com/partners/.

Event coverage and photos by Danielle Marshall

Best of the 2013 Clio Awards

May 15th marked the 54th annual Clio Awards ceremony. The event was hosted by Modern Family actor Eric Stonestreet at the Museum of Natural History. 

Attendees checked-in at the event and registered their CLIO RFID bracelets via Facebook. 

There were several “Like” stations throughout the museum where attendees were encouraged to swipe their bracelets if they liked what they saw. Every swipe automatically posted as a status update on their Facebook wall. 

A member from Google’s team, accessorized her outfit with Google Glass. Google won Advertiser of the Year.

Coca-Cola earned Clio’s inaugural Brand Icon Award, for multiple years of exceptional creativity in marketing.

2013 Lifetime Achievement Award Recipient George Lois, pictured here with longtime friend and award presenter, Tommy Hilfiger. 

Adweek’s Project Isaac, in its first year, honored inventive work in media, marketing, advertising and technology. The award was presented in part by HP.

James Cooper, editorial director of Adweek and David Murphy, an executive at HP, introduced Project Isaac at the ceremony.  

Lima, Peru-based ad agency Mayo Draftfcb won the first Project Isaac Gravity award for creating a billboard that harvests humidity from the surrounding air and converts it into safe, clean drinking water.

While the Clio Awards focuses on celebrating the best of advertising, the Honorary Clio Award has since 2009 recognized the careers of exceptional creative professionals not necessarily working in the ad industry. This year’s Honorary Clio recipients were Patricia Field and will.i.am.

Patricia Field, Fashion Visionary, presented by Erica Guzman, Financial Director, Patricia Field

Patricia Field at the after-party.

Award presented by Bea Perez, Chief Sustainability Officer, The Coca-Cola Co.

The after-party took place in Cullman Hall of the Universe, immediately following the ceremony. 

Guests enjoyed a special performance by Grammy Award-winning artist, Miguel. 

Adweek’s Publisher Suzan Gursoy with Nicole Purcell, Executive Director of the Clio Awards.

Hall of Fame Winner for Design: Coca-Cola, “VIS” (2007) Turner Duckworth Design, London and San Francisco

(L-R) Hall of Fame Winners for design, Robert Williams (SF) and Matt Lurcock (UK) from Turner Duckworth in London and San Francisco.

The Grand Clio, Content & Contact went to visual effects house Digital Domain, for their work Virtual 2Pac, “Coachella”. 

Marcel Worldwide, Paris won Agency of the Year, in addition to the Grand Clio, Print, for Ray-Ban, “75 Years of Legend”.

For more CLIO updates, “like” the CLIO Awards/Adweek on Facebook and follow @CLIOAwards/@Adweek on Twitter & Instagram! Using hashtag #CLIO2013

Event coverage by Danielle Marshall

American Express Amped Up for Tribeca Film Festival

While the Tribeca Film Festival wrapped up last night, festival founding sponsor American Express, kicked-off the fourth year of their popular live stream music series “American Express Unstaged” with an exclusive sold-out performance by Vampire Weekend, directed by award-winning actor, director and producer Steve Buscemi.

The concert was live streamed globally from Roseland Ballroom on www.amexunstaged.com, in partnership with VEVO and YouTube.

The show represented the 12^th innovative pairing in the Unstaged series, which comes on the heels of Jack White directed by Gary Oldman, The Killers directed by Werner Herzog, Usher directed by Hamish Hamilton and many more. The series is a cutting-edge live event and interactive digital platform, bringing together popular musical artists with renowned film directors. Digital and social media connect the online audience to the live shows in unexpected ways.

Fans tweeted #AmexUnstaged throughout the night to unlock an exclusive and online-only backstage performance including the band, Steve Buscemi and Ian Rubbish (Fred Armisen).

#AmexUnstaged was even the number one trending topic worldwide on twitter last night!

Event coverage and images by Social Media & Event Correspondent, Danielle Marshall

After-Party For Vampire Weekend’s Performance In The “American Express Unstaged” Music Series Image via Donald Bowers, Getty Images for American Express

Launch into Best Buy for the Samsung Experience Shop

The Samsung Experience Shops are beginning to open just in time, with the official launch of the highly anticipated Samsung Galaxy S 4.

Saturday, April 27, started the official U.S. launch for this leading-edge smartphone. Shoppers now have the opportunity to check out the new Samsung Experience Shops, at Best Buy Stores nationwide, to experience the device’s suite of innovations that will change how consumers interact with a smartphone and deliver an experience that enhances everyday activities and is safe for work. The Galaxy S 4 uniquely makes advanced technologies and features easy to use by integrating them into the way individuals use their phones every day.

Last Wednesday, Samsung held a press conference at the Union Square Best Buy store to celebrate the launch of Samsung Experience Shop openings in 1,400 Best Buy stores nationwide. 

Unveiled by JK Shin, CEO and President of IT and Mobile Business at Samsung, Hubert Joly, CEO of Best Buy, and Tim Baxter, President of Samsung Electronics America, the executives gave remarks on the new experience and officially opened the space to an audience of associates, executives and media.

Guests then toured the Samsung Experience Shop to see the portfolio of Samsung mobile products available in one location and learn how to do more with their devices, including interacting with other Samsung products.

In addition, Samsung fans were alerted via the Samsung Mobile Facebook page that Samsung was giving away free tickets to see Bruno Mars, to the first 300 fans that lined up outside the Union Square Best Buy store. 

The Bruno Mars concert took place the following night at the historic Cunard Hall, to celebrate the launch of the Samsung Experience Stores at Best Buy, as well as the arrival of the brand new Galaxy S 4 smartphone. Before Bruno Mars took the stage, Rev Run (of Run DMC) joined DJ Ruckus to get the crowd going with a 45-minute set. Bruno Mars played fan favorites including Locked Out of Heaven, Marry You, Treasure, and When I Was Your Man. 

At the event, guests were treated to an interactive experience resembling a giant Samsung Experience Shop featuring all of Samsung’s hottest new technology such as the brand new Galaxy S 4 smartphone and Galaxy Note 8.0 tablet, as well as the Galaxy Camera, the Galaxy Note II and more. Fans used the Galaxy S 4’s new camera feature Dual Shot to take a photo of the concert and themselves at the same time.

To learn more about The Samsung Experience Shop, visit: www.bestbuy.com/samsungexperienceshop

Event coverage and images by Social Media & Event Correspondent, Danielle Marshall

Samsung Experience Shop Best Buy Official Launch Event Images via  Theo Wargo and Neilson Barnard/Getty Images for Samsung

Caturday Night Fever at the Tribeca Drive-In

Filmgoers, fans and families spent the weekend screening movies downtown, at Brookfield Place (World Financial Center Plaza), for the Tribeca Drive-In® series, co-sponsored by AT&T and JetBlue Airways.

The Tribeca Drive-In series kicked off Thursday, April 17^th, with a fiftieth anniversary screening of Alfred Hitchcock’s The Birds, complete with face-painting, hula-hoop contests, and a live falcon show!

For the second night’s screening, the audience was invited to test their mambo moves, then settle in for Tim Burton’s Beetlejuice. Special effects makeup master Lance Anderson was on hand to assist with a Tim Burton-inspired costume contest and transforming an audience member into Beetlejuice.  

Saturday was more like “Caturday,” since Internet, “cat-lebrity,” Lil Bub, made an appearance at the screening of the documentary Lil Bub & Friendz. The event attracted an audience filled with kids, twenty-somethings, and even a few crazy cat ladies —-all who were in agreement that Lil Bub is the meow of the meme’s.

Directed by Juliette Eisner and Andy Capper for Vice Films, Lil Bub & Friendz takes an amused look at the world of famous internet cats — the Grumpy, LOL and Nyan included — but it is the tiny feline that is its heart.

After hearing her story firsthand and watching Lil Bub interact with her owner Mike Bridavsky, we can confirm that there is something special about the wide-eyed perma-kitten, and understand why the internet (and the rest of the world), gravitates to her.

Check out the trailer to Lil Bub & Friendz

Since the Tribeca Drive-In series was not ticketed, thousands of people were able to attend. This made for a great opportunity for event co-sponsor, AT&T to introduce their “It Can Wait” campaign, a nationwide campaign tour featuring a virtual reality simulator that demonstrates the first-hand risks of texting while driving. “It Can Wait” is AT&T’s commitment to educating all wireless users, especially teen drivers, on the risks of texting while driving. Their goal is to put an end to the behavior with a simple, yet vital message: When it comes to texting and driving, it can wait.

Olga Serna, Senior Marketing Manager at AT&T, spoke with us about the campaign and how they are encouraging drivers to take the No Texting and Driving Pledge. “Before anyone tries the simulator, they’re confident that they can text and drive safely, and will pass. Everyone fails.”

You can check out what AT&T has going on at The Tribeca Family Festival, presented by American Express. The annual street fair is this Saturday, April 27, from 10 a.m. to 6 p.m., on Greenwich Street from Chambers Street to Hubert Street, and at venues throughout the Tribeca neighborhood. AT&T will be there with interactive games including DJ Studio and All Star Guitar and an experience to make a customized video/flipbook, along with a cell phone charging station.

Event coverage and photos by Event Correspondent, Danielle Marshall 

A Social Media Awards Show Complete with Acceptance Speeches 140 Characters or Less.

What does one wear to an awards ceremony honoring the industry’s most talented agencies, brands, and social media professionals?

“In ‘short,’ our dress code is “Twitter formal,” was the suggestion from the crew at the Shorty Awards.

That left room for personal interpretation, but bottom line, wear something you don’t mind seeing repeatedly on social media.

Recognizing the best of social media, the Shorty Awards held their 5th annual awards ceremony, at the TimesCenter, on April 8th, in New York City.

There was no shortage of social media celebrities, industry professionals, and special guests on site, tweeting, vining and instagramming content with the hashtag #shortyawards, to share with their loyal followers.

Online and TV star Felicia Day (@FeliciaDay) hosted the celebration, which kicked off with a video message from former Shorty winner Mayor Michael Bloomberg (@MikeBloomberg).

On the day of the event, Shorty Awards official partner, Moët & Chandon, tweeted, “Looking forward to short (140 character) acceptance speeches & mini Moëts.”

The Shorty Awards limit acceptance speeches to 140 characters — the maximum length of a tweet — and the results were a fast-paced show with as many fun speeches and videos it could stuff into a 90-minute show.

Shorty finalists were determined by public votes, via Twitter. The Real-Time Academy of Short Form Arts & Sciences, comprised of leaders in technology, journalism, business and culture, then selected the winner.

The concept of social media transcends just tweeting and going on Facebook. The Shorty Awards had the innovative idea to split the awards into two categories.

Their general categories honor the top content creators, the people and organizations producing real-time short content across Twitter, Facebook, Tumblr, YouTube, Foursquare and the rest of the social web.

Selena Gomez (@SelenaGomez) received the Celebrity Fashion award and tied with Tara Strong (@TaraStrong) for Best Actress. Justin Bieber (@JustinBieber) won the Celebrity award and One Direction (@OneDirection) won the Band award.

Jimmy Kimmel (@JimmyKimmel) accepted his Lifetime Achievement Award with a video featuring some of the many kids across the country who have turned his videos into viral sensations. George Takei (@GeorgeTakei) received the Distinguished Achievement in Internet Culture Award.

The second category recognized the talented agencies, brands, and industry leaders behind the best social media channels, viral campaigns, websites, games, and applications.

Event Correspondent, Danielle Marshall with Shorty Winners, Founder, Benn Achilleas and Matt Roberts, Account Director from neoco, Best Social Media Agency - Small (1 -20)/Best Use of Social Media for Video Games: neoco/2K - Borderlands 2: A Work Of Art, AND Matthjis van der Putten, Digital Media Manager, L’Oreal, Shorty Winner, Best Overall Brand Presence on Facebook: Maybelline - New York Digital Strategy 2012/Best Use of Video in a Social Media Campaign: Maybelline - TopChicret - Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World

The following is a list of winners from the brand and agency categories:

You can watch the full 90-minute show, on demand here: http://livestream.com/shortyawards

The Shorty Awards are produced by Sawhorse Media, a New York-based technology startup. Sawhorse also created and runs Muck Rack, the leading network to connect with journalists on social media.

Coverage by Event Correspondent Danielle Marshall, Pictures by Danielle Marshall and The Shorty Awards

Reebok Fires Rick Ross For Alleged Rape Lyrics

Last Thursday, Event Correspondent, Danielle Marshall joined UltraViolet’s protest against Rick Ross, outside Reebok’s Fifth Avenue flagship store. UltraViolet’s protest appears to have worked, because today, Reebok told Ross to get lost because his new song “U.O.E.N.O.” cheerfully describes what seems to be a date-rape scenario.

A brand spokesperson revealed via email that the one-year partnership is over.

For Adweek’s full coverage on Reebok dropping Rick Ross, click here.

Photos by Danielle Marshall

Adweek Project Isaac Award: Call for Entries

Adweek Project Isaac Awards cast a celebratory light on invention across all segments of the industry.
For a per-entry fee of $300, submissions will be accepted across 35 categories, in these four brackets: Advertising & Marketing, Media, Digital and Best Practices
Winners (which may be an individual, team or department) in each category will receive a custom Adweek Project Isaac seal and will be profiled in an invention-themed issue of Adweek on May 13.
One overall “Gravity” award winner will be revealed during an Adweek Project Isaac presentation at the CLIO Awards ceremony on May 15 in New York City.

For more information visit: http://www.isaacawards.com

Camp Jeep NY Brings the Off Road Experience to NYIAS

It’s that time of year for four-wheel-drive-fanatics! The Jacob Javitz Center has officially opened its doors to the public for the annual New York International Auto Show. Although many of the debuts and beautiful women modeling next to luxury vehicles take place inside, Jeep brand invites auto show attendees to experience their test track outside, at Camp Jeep.

The Camp Jeep outdoor test track is comprised of several obstacles, which simulate the rigorous testing that Jeep vehicles endure such as rugged terrain, ground clearance, traction, stability, maneuverability and unchallenged articulation.

This year, participants will be automatically entered into the 2013 Chrysler Group National Giveaway for a chance to win $45,000 towards any eligible Chrysler Group vehicle.

We caught up with Jim Morrison, Head of Jeep Product Marketing, and sat shotgun while he drove us around the test track. In addition to his corporate title, Morrison is basically a professional 4x4 driver. During our rides (we experienced the track in all of the models: Jeep Grand Cherokee, Jeep Wrangler Rubicon and Unlimited model), he explained the capabilities of the vehicles, while we discussed the evolution of Camp Jeep.

 

“Before we put our badge anywhere, our trucks need to be able to pass the trail rated test.” - Jim Morrison, Head of Jeep Product Marketing

Since 2004 Camp Jeep has appeared at over 50 different shows around the U.S. Over these nine years, 180,000 people have participated in Camp Jeep, and according to Morrison, that number will reach 200,000 this year.

Camp Jeep NY is different than most of the other activations for a few specific reasons:

The Test Track is outdoors

Built with natural terrain to really bring the track to life

And the course landscaping includes:

(8) 16 foot pine trees

20 cubic yards of mulch

20 cubic yards of 1 pound rocks

In addition, there is a Live DJ on-site during the public show hours

To build Camp Jeep in NYC it took:

7 days of installation

(10) 53’ trailers of freight

40 cubic yards of landscaping

Track Elements/Experience is built to demonstrate the key Jeep vehicles capabilities and brand lifestyle cues:

18’ Mountain – Traction

When in the vehicles, passengers are sitting 20 feet closer to the NYC skyline

30 degree wedges – Stability

15” horizontal logs – Ground Clearance

Articulation Ramp – Articulation

Vertical Logs – Maneuverability

 The Camp Jeep exhibit is located on 11^th Avenue of the Jacob Javitz Center and will be open to those attending the auto show on the following dates/times: Friday, March 29^th through Saturday, March 30^th 10:00 a.m. – 10:00 p.m. Sunday, March 31^st 10:00 a.m. – 7:00 p.m. Monday, April 1^st through Saturday, April 6^th, from 10:00 a.m. – 10:00 p.m. and Sunday, April 7^th 10:00 a.m. – 7:00 p.m.

For additional product information, please visit www.Jeep.com or www.ChryslerGroupLLC.com. 

New York International Auto Show coverage and photos by Danielle Marshall

SXSW Behind the Scenes: Tech Flair Transformed Western Wear at Allen’s Boots

Pictured L-R: Khris Loux, Co-Founder CEO of Echo, Karen Bartleson, Sr. Director, Community Marketing, Synopsys, Andrew Kessler, Founder and CEO, Togather, Laura G. Duncan, Sexual technology lecturer, medical anthropology research coordinator, and Bozama Saint John, Pepsico Director of Cultural Branding, Music and Entertainment

To read quotes from our round table, click here, or go to adweek.com

Manager, Erin Slade and Stylist, Cristy Grace (pictured on the left), assisted during the shoot, by styling appropriate western looks and fitting boots on the talent. 

Khris Loux, is pictured wearing a Robert Graham shirt, 3D belt with Nocona Buckle, and Old Gringo boots in cactus.

Bozama Saint John, is pictured wearing a shirt from Rockmount Ranch Wear, the originators of the pearl snaps, made in the USA. Her jacket is called the The Royalty Sally, from Old Gringo. Also from Old Gringo, are the boots, in the Pinky.  

Andrew Kessler, is wearing a Ryan Michael shirt with Juarez pearl snaps. His belt is from Justin and the buckle is by Nocona. The boots are Lucchese, in sienna ostrich.

Karen Bartleson, is wearing the Biya Mosa kaftan aztec embroidered tunic, with a pair of limited edition boots for Allen’s from Old Gringo, called the Muchas Hojas. 

Laura Duncan, is pictured wearing Limited edition for Allen’s, Lucchese Boots in barnwood ostrich, a Biya cream lace dress, and a Double J belt. 

Regardless of where you hail, the intoxicating smell of leather at Allen’s Boots will channel your Country Side. Since 1977 this western wear gem, has been offering items such as boots, hats and men’s and ladies sportswear. The staff and stylists are knowledgeable when assisting to pick out just the right pair of cowboy boots. They can also help you come up with your own custom boot design. Although the shop is low key, Allen’s is known to be a popular shopping destination for famous musicians and celebrities. 

 

1522 S Congress Ave, Austin, TX 78704

Behind the scenes coverage by Danielle Marshall